Senior Market Intelligence & Field Marketing Specialist

Company: HUAMAO Daily Detergent Manufacturing PLC
Position : Marketing Manager
Address: Gelan-Selasa

Capability :

1. Basic aspect :Promotes products and creates demand

2 .Longevity aspect :Long term brand and market strategy

3. Focus on : Customer need and satisfaction 

4.Customer view : Customer is starting point.

5.Approach to  :Brand campaigns using various media.

6.Reach Wider audience through multiple channels.

7. Power  to shapes perception and influence decisions

8. Process to research ,strategy promotion,analysis. 

Senior Marketing Officer

Qualifications and Requirements:

• Education: BA Degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 2 years of relevant work experience experience in related jobs

Duty Station: Head Office, Addis Ababa, Ethiopia
Reports to: Chief Executive Officer (CEO)
Employment Type: Full-Time

About Liyu Microfinance Institution S.C.

Liyu Microfinance Institution S.C. is a growing financial institution committed to promoting financial inclusion, empowering micro, small, and medium-sized enterprises (MSMEs), and providing accessible and innovative financial services to urban and rural communities. Through its credit and savings products, the Institution supports entrepreneurship, business development, and sustainable economic growth.

The Institution invites qualified, experienced, and results-oriented professionals to apply for the position of Director, Marketing, Business Development & Planning Department.

Key Roles and Responsibilities

The successful candidate will provide strategic leadership in institutional planning, business development, marketing, and market expansion. Major responsibilities include:

• Strategic Planning and Performance Management: Lead the preparation, implementation, and evaluation of strategic and annual business plans; establish and monitor key performance indicators; and recommend appropriate measures to improve institutional performance.
• Business Development and Partnerships: Develop strategic partnerships with financial institutions, development partners, NGOs, SACCOs, fintech companies, and other relevant stakeholders to expand business opportunities and mobilize financial resources.
• Deposit Mobilization and Market Expansion: Design and implement strategies to increase savings mobilization, customer acquisition, loan portfolio growth, and institutional market share, including expansion into new geographical areas.
• Marketing and Brand Development: Lead integrated marketing campaigns, public relations, corporate communications, and brand-positioning initiatives to strengthen the Institution’s visibility, reputation, and customer trust.
• Product Innovation and Digital Financial Services: Promote innovative and customer-focused financial products and services, including digital financial solutions, to address the needs of women entrepreneurs, youth, agricultural clients, and MSMEs.
• Research and Business Growth: Conduct market research, feasibility studies, and industry analysis to identify new business opportunities, assess market trends, and support evidence-based decision-making.
• Leadership and Resource Management: Lead and motivate departmental teams, manage resources effectively, and foster a performance-driven culture focused on measurable results and sustainable growth.

Salary and Benefits

The Institution offers an attractive salary and benefits package, including a vehicle, commensurate with the position and applicable institutional policies.