Senior Marketing Officer

Duty Station: Head Office, Addis Ababa, Ethiopia
Reports to: Chief Executive Officer (CEO)
Employment Type: Full-Time

About Liyu Microfinance Institution S.C.

Liyu Microfinance Institution S.C. is a growing financial institution committed to promoting financial inclusion, empowering micro, small, and medium-sized enterprises (MSMEs), and providing accessible and innovative financial services to urban and rural communities. Through its credit and savings products, the Institution supports entrepreneurship, business development, and sustainable economic growth.

The Institution invites qualified, experienced, and results-oriented professionals to apply for the position of Director, Marketing, Business Development & Planning Department.

Key Roles and Responsibilities

The successful candidate will provide strategic leadership in institutional planning, business development, marketing, and market expansion. Major responsibilities include:

• Strategic Planning and Performance Management: Lead the preparation, implementation, and evaluation of strategic and annual business plans; establish and monitor key performance indicators; and recommend appropriate measures to improve institutional performance.
• Business Development and Partnerships: Develop strategic partnerships with financial institutions, development partners, NGOs, SACCOs, fintech companies, and other relevant stakeholders to expand business opportunities and mobilize financial resources.
• Deposit Mobilization and Market Expansion: Design and implement strategies to increase savings mobilization, customer acquisition, loan portfolio growth, and institutional market share, including expansion into new geographical areas.
• Marketing and Brand Development: Lead integrated marketing campaigns, public relations, corporate communications, and brand-positioning initiatives to strengthen the Institution’s visibility, reputation, and customer trust.
• Product Innovation and Digital Financial Services: Promote innovative and customer-focused financial products and services, including digital financial solutions, to address the needs of women entrepreneurs, youth, agricultural clients, and MSMEs.
• Research and Business Growth: Conduct market research, feasibility studies, and industry analysis to identify new business opportunities, assess market trends, and support evidence-based decision-making.
• Leadership and Resource Management: Lead and motivate departmental teams, manage resources effectively, and foster a performance-driven culture focused on measurable results and sustainable growth.

Salary and Benefits

The Institution offers an attractive salary and benefits package, including a vehicle, commensurate with the position and applicable institutional policies.

Position Summary

The Corporate Marketing Director will provide strategic
leadership for all marketing activities within Gift Group, with primary
emphasis on Gift Real Estate PLC. The successful candidate will lead
advertising and promotion, digital marketing, market research, market
intelligence, customer insights, branding, and strategic marketing initiatives
that support business growth and competitiveness.

Key Responsibilities

• Lead Group-wide marketing strategy and execution.
• Direct all advertising, branding, and promotional
  activities.
• Drive digital marketing and lead generation initiatives.
• Establish and manage market research and competitive
  intelligence functions.
• Monitor market trends, customer behaviour, competitor
  pricing, commissions, and incentive practices.
• Generate actionable market insights for business
  decision-making.
• Advise management on product positioning, customer
  preferences, and pricing strategies.
• Support branch expansion decisions through market
  feasibility studies.
• Strengthen corporate and project branding across all Group
  companies.
• Build and lead a high-performing marketing team.

Qualifications

Location Addis Ababa, Ethiopia

Employment type Full-time

Work arrangement Both office and field based

Department Sales and Marketing

Reports to Operations Manager

Positions available Two [2]

Career level Expert level

Salary and benefits Negotiable, plus other benefits

Application deadline November 7, 2026

About the company and role

Borui manufactures household appliances for the Ethiopian market. We are seeking a customer-focused,results-oriented Marketing and Sales Representative to introduce our products to the market, develop customerand distributor relationships, and support sustainable sales growth. The role will work closely with factory and management colleagues, including Chinese-speaking counterparts, to coordinate product information,customer needs, and order follow-up.

Key responsibilities

• Identify and qualify prospective distributors, retailers, institutional buyers, and other approved customer groups; maintain an organized prospect pipeline.
• Present products accurately, explain approved features and specifications, arrange demonstrations, and respond promptly to customer questions.
• Develop and maintain relationships with assigned accounts; plan visits, follow up on quotations, and support repeat business.
• Gather customer, competitor, pricing, and channel feedback; share useful market insights with the manager and product or factory teams.
• Support approved promotions, dealer education, product launches, and other marketing activities; track leads and report campaign outcomes where data is available.
• Coordinate forecasts, product availability checks, order documentation, delivery follow-up, and customer handovers with relevant internal teams.
• Communicate with Chinese-speaking managers, colleagues, suppliers, or business partners in Chinese when required; confirm important commercial decisions through the company's approved written process.
• Maintain accurate customer records, visit notes, quotations, sales updates, and other reports in the company's designated system.
• Handle complaints professionally and route technical, safety, warranty, and service matters to authorized personnel; do not promise remedies outside approved policy.
• Follow company rules on pricing, discounts, credit, contracts, cash handling, customer data, travel, workplace conduct, and health and safety.