Director, Marketing, Business Development & Planning Department

Position Summary

The Corporate Marketing Director will provide strategic
leadership for all marketing activities within Gift Group, with primary
emphasis on Gift Real Estate PLC. The successful candidate will lead
advertising and promotion, digital marketing, market research, market
intelligence, customer insights, branding, and strategic marketing initiatives
that support business growth and competitiveness.

Key Responsibilities

• Lead Group-wide marketing strategy and execution.
• Direct all advertising, branding, and promotional
  activities.
• Drive digital marketing and lead generation initiatives.
• Establish and manage market research and competitive
  intelligence functions.
• Monitor market trends, customer behaviour, competitor
  pricing, commissions, and incentive practices.
• Generate actionable market insights for business
  decision-making.
• Advise management on product positioning, customer
  preferences, and pricing strategies.
• Support branch expansion decisions through market
  feasibility studies.
• Strengthen corporate and project branding across all Group
  companies.
• Build and lead a high-performing marketing team.

Qualifications

Location Addis Ababa, Ethiopia

Employment type Full-time

Work arrangement Both office and field based

Department Sales and Marketing

Reports to Operations Manager

Positions available Two [2]

Career level Expert level

Salary and benefits Negotiable, plus other benefits

Application deadline November 7, 2026

About the company and role

Borui manufactures household appliances for the Ethiopian market. We are seeking a customer-focused,results-oriented Marketing and Sales Representative to introduce our products to the market, develop customerand distributor relationships, and support sustainable sales growth. The role will work closely with factory and management colleagues, including Chinese-speaking counterparts, to coordinate product information,customer needs, and order follow-up.

Key responsibilities

• Identify and qualify prospective distributors, retailers, institutional buyers, and other approved customer groups; maintain an organized prospect pipeline.
• Present products accurately, explain approved features and specifications, arrange demonstrations, and respond promptly to customer questions.
• Develop and maintain relationships with assigned accounts; plan visits, follow up on quotations, and support repeat business.
• Gather customer, competitor, pricing, and channel feedback; share useful market insights with the manager and product or factory teams.
• Support approved promotions, dealer education, product launches, and other marketing activities; track leads and report campaign outcomes where data is available.
• Coordinate forecasts, product availability checks, order documentation, delivery follow-up, and customer handovers with relevant internal teams.
• Communicate with Chinese-speaking managers, colleagues, suppliers, or business partners in Chinese when required; confirm important commercial decisions through the company's approved written process.
• Maintain accurate customer records, visit notes, quotations, sales updates, and other reports in the company's designated system.
• Handle complaints professionally and route technical, safety, warranty, and service matters to authorized personnel; do not promise remedies outside approved policy.
• Follow company rules on pricing, discounts, credit, contracts, cash handling, customer data, travel, workplace conduct, and health and safety.

Job Summary

The Marketing Coordinator will be responsible for developing, executing, and managing marketing strategies to enhance brand visibility and drive sales. You will act as the bridge between our brands and our target audience, utilizing a mix of digital platforms and traditional marketing methods. The ideal candidate must be able to work autonomously, manage multiple projects simultaneously, and have a strong understanding of the coffee and hospitality sectors.

Key Responsibilities

• Coordinate and manage day-to-day marketing activities for Daye Bensa Business and its various business units.
• Develop and implement marketing plans and campaigns that support brand and sales goals.
• Manage digital marketing: social media (Facebook, Instagram, TikTok, Telegram, etc.), email and SMS campaigns, online advertising, and content calendars.
• Carry out traditional marketing: print materials, billboards, radio and TV promotions, in-store branding, sponsorships, and events.
• Coordinate with designers, photographers, printers, media houses, and other vendors to deliver materials on time and within budget.
• Plan and organize promotions, product launches, tastings, and community or trade events.
• Ensure brand consistency across all channels, outlets, and marketing materials.
• Conduct market and competitor research to identify customer needs, trends, and opportunities.
• Track and analyze campaign performance, and prepare regular reports with clear recommendations.
• Manage the marketing activity budget and track expenses.
• Work closely with the Export, sales, operations, and cafe/outlet teams to align marketing efforts.
• Maintain customer engagement and respond to feedback on social media and other channels.