Marketing Manager

Senior Marketing Officer

Qualifications and Requirements:

• Education: BA Degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 2 years of relevant work experience experience in related jobs

Duty Station: Head Office, Addis Ababa, Ethiopia
Reports to: Chief Executive Officer (CEO)
Employment Type: Full-Time

About Liyu Microfinance Institution S.C.

Liyu Microfinance Institution S.C. is a growing financial institution committed to promoting financial inclusion, empowering micro, small, and medium-sized enterprises (MSMEs), and providing accessible and innovative financial services to urban and rural communities. Through its credit and savings products, the Institution supports entrepreneurship, business development, and sustainable economic growth.

The Institution invites qualified, experienced, and results-oriented professionals to apply for the position of Director, Marketing, Business Development & Planning Department.

Key Roles and Responsibilities

The successful candidate will provide strategic leadership in institutional planning, business development, marketing, and market expansion. Major responsibilities include:

• Strategic Planning and Performance Management: Lead the preparation, implementation, and evaluation of strategic and annual business plans; establish and monitor key performance indicators; and recommend appropriate measures to improve institutional performance.
• Business Development and Partnerships: Develop strategic partnerships with financial institutions, development partners, NGOs, SACCOs, fintech companies, and other relevant stakeholders to expand business opportunities and mobilize financial resources.
• Deposit Mobilization and Market Expansion: Design and implement strategies to increase savings mobilization, customer acquisition, loan portfolio growth, and institutional market share, including expansion into new geographical areas.
• Marketing and Brand Development: Lead integrated marketing campaigns, public relations, corporate communications, and brand-positioning initiatives to strengthen the Institution’s visibility, reputation, and customer trust.
• Product Innovation and Digital Financial Services: Promote innovative and customer-focused financial products and services, including digital financial solutions, to address the needs of women entrepreneurs, youth, agricultural clients, and MSMEs.
• Research and Business Growth: Conduct market research, feasibility studies, and industry analysis to identify new business opportunities, assess market trends, and support evidence-based decision-making.
• Leadership and Resource Management: Lead and motivate departmental teams, manage resources effectively, and foster a performance-driven culture focused on measurable results and sustainable growth.

Salary and Benefits

The Institution offers an attractive salary and benefits package, including a vehicle, commensurate with the position and applicable institutional policies.

Position Summary

The Corporate Marketing Director will provide strategic
leadership for all marketing activities within Gift Group, with primary
emphasis on Gift Real Estate PLC. The successful candidate will lead
advertising and promotion, digital marketing, market research, market
intelligence, customer insights, branding, and strategic marketing initiatives
that support business growth and competitiveness.

Key Responsibilities

• Lead Group-wide marketing strategy and execution.
• Direct all advertising, branding, and promotional
  activities.
• Drive digital marketing and lead generation initiatives.
• Establish and manage market research and competitive
  intelligence functions.
• Monitor market trends, customer behaviour, competitor
  pricing, commissions, and incentive practices.
• Generate actionable market insights for business
  decision-making.
• Advise management on product positioning, customer
  preferences, and pricing strategies.
• Support branch expansion decisions through market
  feasibility studies.
• Strengthen corporate and project branding across all Group
  companies.
• Build and lead a high-performing marketing team.

Qualifications