Marketing & Business Development Manager

Job Title:  Marketing & Communications Manager

Location: Addis Ababa

Reports To:  Country Director

FH Heartbeat

At Food for the Hungry, we operate under a set of guiding principles we call “The Heartbeat.” This includes our Values, Vision and Purpose, which serve as the explanation of who we are and how we work as an organization. Together we follow God’s call responding to human suffering and graduating communities from extreme poverty.

Job Summary

The Marketing & Communications (MARCOM) Manager will be responsible for the development and successful implementation of FH Ethiopia Marketing & Communications Strategy, including Mainstream and Social Media policies and serve as a technical team lead for the field office Communications team. The position is responsible for responsible for developing and executing a social media strategy that increases our visibility, engages and grows our community, drives meaningful action and ultimately supports FHE Operations. 

Principal Responsibilities

Key Result #1 – Marketing

• Responsible for development, regular update and implementation of the country Communication Strategy Framework in close support from with the GSC and FH Ethiopia Leadership team.
• Lead production of promotional materials for FHE program interventions that can be used for marketing and business development of the organization.
• Lead production of communication and visibility reports and project proposals in cooperation with the Business Development and GSC Communication team.
• Lead sourcing communication consultants, audio visual materials producers and other relevant media partners for production of marketing materials.
• Closely work with each program intervention and business development team on the planning and execution of marketing and visibility budgets.
• Liaise with relevant donor communication focal points in the areas of branding and donor rules and regulations and advise relevant program units on compliance of rules and regulations.
• Lead the production of audio-visual materials that can be used for the purposes of Marketing FH Ethiopia.
• Conduct regular assessment of potential mainstream/ social media partners’ and advise the country Director on partnership opportunities.
• Following FH’s “Branding Policy”, standardize and maintain all FH brands across the country portfolio.
• Ensure the quality, consistency, timeliness, and professionalism of all communications materials, through brand manuals, communications toolkits, and team training.
• Ensure compliance with FH policies on informed consent.

 Key Result #2 – Public Relations & Representation

• Assist the Country Director (CD) in preparation of external communications addressing public, partners and donors including regular humanitarian situation updates.
• Under the guidance and approval of the CD, give public briefing and interviews about FH Ethiopia operations.
• Responsible for preparing, compiling or advising on press releases statements for FH Ethiopia
• Create and or oversee FH Ethiopia website and social media pages to ensure that they are up to date and provide critical updates of the operations of the organization.
• Regularly follow up on relevant trending issues on social and mainstream media and update the SLT for necessary actions.
• Organize public and private media coverage in collaboration with program directors and project managers for all new project agreements, inaugurations, noteworthy physical activity accomplishments and project conclusions.
• In collaboration with relevant program team, take lead in organizing public events; conferences, project launching workshops, etc
• Represent the CD by participating in public events and report on the proceedings of the events to the CD

Key Result #3 – Social Media Management

• Develop, implement, and manage a comprehensive organic social media strategy aligned with the FH overarching communications and fundraising goals.
• Define key performance indicators (KPIs) and create a monthly content calendar to ensure a consistent and impactful posting schedule across all relevant platforms (e.g., LinkedIn, Facebook, X/Twitter, Instagram, TikTok, YouTube).
• Stay ahead of emerging social media trends, tools, and platform updates, and assess their potential for promoting achievements and advancing FH Ethiopia Funding opportunities.
• Source, create, and edit compelling, high-quality multimedia content (photos, short videos, graphics, stories, reels) that tells the story of our impact on the ground, highlights our shareholders, and showcases our donors' support.
• Work closely with program teams in the field to gather raw content (images, videos, testimonials) and transform it into powerful, audience-specific social media assets.
• Write clear, persuasive, and platform-optimized copy that inspires engagement and action.
• Ensure all content is on brand, conveys FH Culture, Mindset and Behaviors, and adheres to ethical storytelling and safeguarding principles, when working with vulnerable communities.
• Act as the first point of contact for our online community, responding to comments, messages, and mentions.
• Proactively fosters a positive and engaged community by initiating conversations, asking questions, and encouraging user-generated content.
• Monitor online conversations for brand mentions and relevant topics, identifying opportunities for engagement or potential risks.
• Closely Work with the Business Development team to create and execute social media campaigns that support fundraising drives, major donor appeals, and emerging opportunities.
• Support advocacy and awareness campaigns by developing social media toolkits for partners and supporters to amplify our message

JOB VACANCY ANNOUNCEMENT

MARKETING OFFICER

ABOUT US

Temerachi Coffee Export sources and exports specialty coffee to buyers around the world. We are looking for a creative and driven marketing officer to build our brand, find new international buyers, and grow our global sales.
PURPOSE OF THE ROLE

To promote Temerachi coffee in international markets, generate qualified buyer leads, and build a strong, recognizable specialty coffee brand, while also managing the marketing activities of our sister companies: local coffee supplier Moges Girma, MOANY Printers PLC, and Shengo Coffee Trading PLC.

KEY RESPONSIBILITIES

• The key responsibilities and all other sections of this vacancy also apply to our sister companies (local coffee supplier Moges Girma, MOANY Printers PLC, and Shengo Coffee Trading PLC).
• Develop and implement annual marketing and export promotion plans for target markets (Europe, Asia, Middle East, North America, and others)
• Define the company's positioning and differentiate our coffee from other Ethiopian exporters through quality, origin, traceability, and branding
• Participate in national coffee expos to advocate and promote Temerachi specialty coffee experimental lots
• Research international markets, buyer trends, pricing, and competitors
• Identify and approach new importers, roasters, and distributors, and build and maintain a database of at least 100 qualified international buyers
• Use LinkedIn, trade directories, expos, and other channels to find and professionally introduce our products to importers and roasters in Japan, Europe, the United States, and other markets
• Prepare sample shipments, product profiles, cupping notes, and price offers for buyers
• Follow up every sample shipment until the buyer gives feedback and a decision, and convert prospective buyers into regular customers through the full sales process (first contact, samples, price offer, negotiation, order, and repeat orders)
• Manage the company website, social media (LinkedIn, Instagram, etc.), email campaigns, and online presence
• Create marketing materials such as catalogues, brochures, presentations, photos, and videos
• Plan participation in international coffee fairs, trade shows, and virtual events (e.g. SCA Expo, Specialty Coffee events)
• Coordinate with the sales and export team to follow up leads and support negotiations
• Plan and carry out marketing and sales campaigns to sell available export lots within set timeframes, defining target customers, channels, how buyers will be approached, and how follow-up will be managed
• Tell the story of our coffee, farmers, origins, processing stations, and sustainability efforts through content that shows product quality
• Set monthly marketing targets, measure results using digital and sales indicators (such as leads generated, samples sent, conversion to orders, and campaign reach), and prepare monthly marketing reports
• Manage the marketing budget and external service providers (designers, photographers, agencies)
• Gather customer feedback and share market insights with management
• Organize and coordinate marketing activities across the company and its sister companies, and support the team to achieve agreed targets

About the Role

We are looking for a proactive and market-oriented Senior Market Intelligence & Field Marketing Specialist to strengthen our understanding of the Ethiopian energy market. The successful candidate will conduct market research, build relationships with industry stakeholders, identify business opportunities, and coordinate offline marketing activities.

Key Responsibilities

1. Market Intelligence & Field Research

• Conduct regular market visits and interviews with dealers, distributors, EPC companies, installers, retailers, and potential customers.
• Monitor competitor brands, product models, pricing, stock availability, promotions, and market trends.
• Identify potential dealers, business partners, installers, and commercial opportunities.
• Prepare regular market intelligence reports with actionable insights and recommendations.

1. Industry & Institutional Relations (B2B/B2G)

• Develop and maintain relationships with industry associations, energy companies, business organizations, government institutions, and other relevant stakeholders.
• Identify and coordinate participation in industry exhibitions, conferences, forums, and networking events.
• Build and maintain an industry stakeholder database.
• Identify potential partnerships and support corporate PR and institutional engagement activities.

1. BTL & Retail Marketing

• Plan and coordinate offline marketing activities, including exhibitions, product launches, roadshows, dealer events, and retail activations.
• Oversee store branding, promotional materials, printing, suppliers, logistics, and on-site event execution.
• Monitor marketing budgets and prepare event and activity reports.
• Work closely with the digital marketing and creative teams to ensure effective campaign execution.