Digital Marketer- On behalf of Yusra Homes

Marketing Manager
Happy Optics Optometry Clinic
Happy Optics is looking for a dynamic, creative, results-driven, and strategic Marketing Manager to lead our marketing activities, strengthen our brand presence, and drive business growth.
We are seeking a motivated professional who understands modern marketing, has strong leadership skills, and can develop and execute effective marketing strategies within the eye care and optical industry.
Key Responsibilities
Develop and implement effective marketing strategies aligned with the company's business objectives.
Build and strengthen Happy Optics' brand image and market presence.
Plan, manage, and execute digital marketing campaigns across social media and other platforms.
Identify new market opportunities and develop strategies to attract and retain patients and customers.
Drive patient acquisition, customer engagement, and eyewear sales growth.
Oversee social media content, advertising, promotions, and marketing campaigns.
Establish and maintain partnerships with companies, organizations, institutions, and potential corporate clients.
Conduct market research and competitor analysis to identify growth opportunities.
Monitor marketing performance, prepare reports, and evaluate campaign effectiveness.
Lead and coordinate the marketing team and ensure timely execution of marketing plans.

Job Title:  Marketing & Communications Manager

Location: Addis Ababa

Reports To:  Country Director

FH Heartbeat

At Food for the Hungry, we operate under a set of guiding principles we call “The Heartbeat.” This includes our Values, Vision and Purpose, which serve as the explanation of who we are and how we work as an organization. Together we follow God’s call responding to human suffering and graduating communities from extreme poverty.

Job Summary

The Marketing & Communications (MARCOM) Manager will be responsible for the development and successful implementation of FH Ethiopia Marketing & Communications Strategy, including Mainstream and Social Media policies and serve as a technical team lead for the field office Communications team. The position is responsible for responsible for developing and executing a social media strategy that increases our visibility, engages and grows our community, drives meaningful action and ultimately supports FHE Operations. 

Principal Responsibilities

Key Result #1 – Marketing

• Responsible for development, regular update and implementation of the country Communication Strategy Framework in close support from with the GSC and FH Ethiopia Leadership team.
• Lead production of promotional materials for FHE program interventions that can be used for marketing and business development of the organization.
• Lead production of communication and visibility reports and project proposals in cooperation with the Business Development and GSC Communication team.
• Lead sourcing communication consultants, audio visual materials producers and other relevant media partners for production of marketing materials.
• Closely work with each program intervention and business development team on the planning and execution of marketing and visibility budgets.
• Liaise with relevant donor communication focal points in the areas of branding and donor rules and regulations and advise relevant program units on compliance of rules and regulations.
• Lead the production of audio-visual materials that can be used for the purposes of Marketing FH Ethiopia.
• Conduct regular assessment of potential mainstream/ social media partners’ and advise the country Director on partnership opportunities.
• Following FH’s “Branding Policy”, standardize and maintain all FH brands across the country portfolio.
• Ensure the quality, consistency, timeliness, and professionalism of all communications materials, through brand manuals, communications toolkits, and team training.
• Ensure compliance with FH policies on informed consent.

 Key Result #2 – Public Relations & Representation

• Assist the Country Director (CD) in preparation of external communications addressing public, partners and donors including regular humanitarian situation updates.
• Under the guidance and approval of the CD, give public briefing and interviews about FH Ethiopia operations.
• Responsible for preparing, compiling or advising on press releases statements for FH Ethiopia
• Create and or oversee FH Ethiopia website and social media pages to ensure that they are up to date and provide critical updates of the operations of the organization.
• Regularly follow up on relevant trending issues on social and mainstream media and update the SLT for necessary actions.
• Organize public and private media coverage in collaboration with program directors and project managers for all new project agreements, inaugurations, noteworthy physical activity accomplishments and project conclusions.
• In collaboration with relevant program team, take lead in organizing public events; conferences, project launching workshops, etc
• Represent the CD by participating in public events and report on the proceedings of the events to the CD

Key Result #3 – Social Media Management

• Develop, implement, and manage a comprehensive organic social media strategy aligned with the FH overarching communications and fundraising goals.
• Define key performance indicators (KPIs) and create a monthly content calendar to ensure a consistent and impactful posting schedule across all relevant platforms (e.g., LinkedIn, Facebook, X/Twitter, Instagram, TikTok, YouTube).
• Stay ahead of emerging social media trends, tools, and platform updates, and assess their potential for promoting achievements and advancing FH Ethiopia Funding opportunities.
• Source, create, and edit compelling, high-quality multimedia content (photos, short videos, graphics, stories, reels) that tells the story of our impact on the ground, highlights our shareholders, and showcases our donors' support.
• Work closely with program teams in the field to gather raw content (images, videos, testimonials) and transform it into powerful, audience-specific social media assets.
• Write clear, persuasive, and platform-optimized copy that inspires engagement and action.
• Ensure all content is on brand, conveys FH Culture, Mindset and Behaviors, and adheres to ethical storytelling and safeguarding principles, when working with vulnerable communities.
• Act as the first point of contact for our online community, responding to comments, messages, and mentions.
• Proactively fosters a positive and engaged community by initiating conversations, asking questions, and encouraging user-generated content.
• Monitor online conversations for brand mentions and relevant topics, identifying opportunities for engagement or potential risks.
• Closely Work with the Business Development team to create and execute social media campaigns that support fundraising drives, major donor appeals, and emerging opportunities.
• Support advocacy and awareness campaigns by developing social media toolkits for partners and supporters to amplify our message