B2B Sales supervisor

Key Purpose Statement

Key Outputs and Accountabilities

• Sales Execution Excellence: Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share
• Revenue Growth: Achieve volume growth, net sales revenue growth, and increased penetration of key packs across territories
• Sales Team Development: Build a high-performing, motivated, frontline sales team by providing coaching and training
• Customer Relationships: Maintain high levels of customer satisfaction through effective communication and service delivery
• Effective Resource Utilization: Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels

Job Title: Sales Representative
Department: Sales and Marketing
Career Level: Junior Level (1–3 Years)
Employment Type: Full-Time
Industry: Financial Technology (Fintech)

Job Summary

We are looking for a motivated, customer-focused, and results-driven Sales Representative to join our growing fintech company. The successful candidate will promote digital financial products and services, acquire new customers and merchants, build strong client relationships, and meet sales targets.

The ideal candidate should have strong communication and negotiation skills, a proactive sales approach, and an interest in technology and digital financial services. This role requires direct customer engagement, field visits, lead generation, and consistent follow-up to drive customer acquisition, product adoption, and business growth.

Key Responsibilities

• Identify and approach potential customers and merchants to promote the company's digital financial products and services.
• Generate leads, conduct sales visits, and convert prospects into active customers.
• Explain product features, benefits, and usage to prospective and existing customers.
• Build and maintain strong relationships with customers, merchants, and business partners.
• Achieve assigned sales targets, merchant acquisition goals, and revenue objectives.
• Support customer onboarding, registration, activation, and product adoption.
• Follow up with prospects and existing customers to improve conversion, retention, and satisfaction.
• Identify customer needs, address concerns, handle objections, and recommend suitable solutions.
• Gather market intelligence, monitor competitor activities, and identify new sales opportunities.
• Maintain accurate records of sales activities, customer interactions, leads, and performance.
• Prepare and submit timely sales reports, providing updates on targets, achievements, challenges, and market opportunities.
• Collaborate with the sales and marketing team to implement promotional campaigns and improve sales performance.

GUGU PLC — VACANCY ANNOUNCEMENT

• Position: Sales Officer — Solar Products & Solutions
• Department: Sales & Business Development
• Duty Station: Addis Ababa, Ethiopia
• Employment Type: Full-time
• Number Required: 1
• Salary: As per the organization standard
• Location: Megenagna Lamberet, Addis Ababa
• Application Deadline: (10 Days)

About GUGU PLC

GUGU PLC imports, distributes, and installs solar energy products and systems across Ethiopia. We are seeking a motivated, customer-focused, and target-driven Sales Officer to expand our customer base and increase sales revenue.

Job Purpose

To identify sales opportunities, understand customer requirements, recommend suitable solar products and solutions, prepare quotations, convert leads into sales, and maintain strong customer relationships.

Key Responsibilities

• Identify prospective customers, including retailers, wholesalers, farmers, businesses, institutions, contractors, and project developers.
• Promote and sell solar panels, inverters, batteries, pumps, accessories, and complete solar systems.
• Understand customer requirements and coordinate with technical staff to recommend appropriate solutions.
• Prepare quotations, product proposals, and commercial offers.
• Follow up on sales leads, quotations, negotiations, orders, payments, and deliveries.
• Achieve agreed sales targets and customer acquisition objectives.
• Maintain an accurate customer database, sales pipeline, and sales reports.
• Develop and maintain relationships with customers, distributors, and business partners.
• Coordinate with inventory and logistics teams to confirm stock availability and timely delivery.
• Monitor market prices, competitor activities, and customer feedback.
• Support after-sales follow-up and coordinate customer complaint resolution.