Sales Manager / Addis Ababa & Up-country

SALES MANAGER / ADDIS ABABA & UP-COUNTRY

• Job Title: Sales Manager / Addis Ababa & Up-country
• Company: AL-Tewba Trading Private Limited Company
• Industry: Bottled Water Industry
• Job Type: Full-Time
• Required Number: 2 (Two)
• Location: Addis Ababa
• Application Deadline: Within 10 days from the date of announcement

COMPANY OVERVIEW

AL-TEWBA Trading PLC is an indigenous Ethiopian general trading company established in 2000 E.C. in Addis Ababa, Ethiopia. The company operates across diversified business sectors with a strong focus on import, manufacturing, and nationwide distribution of fast-moving consumer goods (FMCG). Over the years, AL-TEWBA Trading PLC has earned a strong reputation for reliability, ethical business conduct, and consistent product quality.

JOB SUMMARY

We are seeking a dynamic and strategic Sales Manager to lead our sales operations and expand our market presence across Addis Ababa and surrounding areas. The successful candidate will be responsible for recruiting and onboarding agents/distributors, developing effective distribution routes, achieving daily, weekly, and monthly sales targets, and ensuring strong product availability and visibility in the market. Experience in the bottled water sector is mandatory.

KEY RESPONSIBILITIES

• Sales Target Achievement: Develop and execute sales plans to achieve daily, weekly, monthly, and annual sales volume and revenue targets.
• Agent and Distributor Recruitment: Identify, recruit, onboard, and develop qualified sales agents or distributors across different routes and market segments in Addis Ababa.
• Market Coverage and Route Development: Design, implement, and optimize sales routes to maximize market coverage, customer reach, and distribution efficiency.
• Present regular performance reports and strategic recommendations to senior management.
• Improve market coverage and demonstrate a proven ability to achieve sales targets.
• Utilize strong knowledge of Addis Ababa's retail market, wholesale channels, and distribution routes to an advantage.
• Engage in route-to-market planning, sales forecasting, sales reporting, and performance management.
• Apply strong leadership, negotiation, communication, and customer relationship management skills.
• Maintain good analytical and problem-solving abilities, with a target-driven and results-oriented mindset.
• Work effectively under pressure, travel within assigned markets, and lead field sales activities.

KEY PERFORMANCE INDICATORS (KPIS)

• Achievement of daily, weekly, monthly, and annual sales targets.
• Number of new agents and distributors recruited and activated.
• Growth in active outlets and distribution coverage across assigned routes.
• Product availability, market penetration, and brand visibility.
• Sales volume growth and market share improvement.
• Distributor and agent productivity and retention.
• Collection of outstanding payments in accordance with company policy.
• Accuracy of sales forecasts and timely submission of reports.
• Sales team productivity and overall distribution efficiency.

CORE COMPETENCIES

• Strategic sales planning and execution
• Distributor and agent network development
• Market expansion and route-to-market management
• Sales team leadership and performance management
• Negotiation and relationship building
• Data-driven decision-making
• Accountability, integrity, and results orientation