Lead product strategy, development, and innovation to deliver products and services that meet customer needs and support the organization's strategic objectives. Oversee the full product lifecycle, from opportunity identification and concept validation through development, launch, and continuous improvement. Guide business analysis activities to ensure products address clearly defined business needs and deliver measurable value.
Key Duties and Responsibilities
1. Product Strategy and Planning
- Develop and implement product strategies, roadmaps, and annual plans aligned with organizational priorities.
- Identify product opportunities through customer research, market analysis, competitor assessment, and emerging technology trends.
- Define product vision, target users, value propositions, and success measures.
- Prepare business cases covering expected benefits, development costs, feasibility, risks, and resource requirements.
- Prioritize product initiatives based on customer value, strategic alignment, commercial potential, and delivery capacity.
2. Product Development and Delivery
- Lead the end-to-end development of new products and the enhancement of existing products and services.
- Translate customer needs and business objectives into product requirements, features, and prioritized backlogs.
- Coordinate with technology, design, operations, marketing, sales, and other stakeholders to deliver products within agreed scope, timelines, budgets, and quality standards.
- Guide the development and testing of prototypes, minimum viable products, and pilot releases to validate assumptions before wider investment.
- Oversee product acceptance criteria, user acceptance testing, and readiness for launch.
- Coordinate product launches, user onboarding, training, and operational handover.
- Manage product dependencies, resolve delivery issues, and communicate progress and decisions to stakeholders.
3. Innovation
- Establish a structured approach for generating, evaluating, testing, and implementing innovative product ideas.
- Explore emerging technologies, business models, and partnerships that can improve customer experience and create new sources of value.
- Facilitate innovation workshops and cross-functional collaboration to address customer problems and business challenges.
- Lead experiments and proof-of-concept initiatives with clear hypotheses, evaluation criteria, and recommendations.
- Advance successful concepts into product development and use findings from unsuccessful experiments to improve future decisions.
4. Product Lifecycle and Performance Management
- Monitor product adoption, usage, customer satisfaction, financial contribution, and operational performance against agreed targets.
- Collect and analyze customer feedback and product performance data to identify improvement opportunities.
- Maintain product roadmaps and prioritize enhancements throughout the product lifecycle.
- Recommend product expansion, redesign, consolidation, or retirement based on evidence and business value.
- Ensure product decisions address relevant security, privacy, accessibility, risk, and compliance requirements.
5. Business Analysis
- Oversee the elicitation, analysis, documentation, and validation of business and stakeholder requirements.
- Review existing processes, identify gaps, and recommend improvements that support product outcomes.
- Guide the preparation of business requirements, process maps, user stories, use cases, and acceptance criteria.
- Ensure requirements remain traceable from business objectives through development, testing, and implementation.
- Assess the business impact of proposed changes and support alignment between business teams and technical teams.
6. Leadership and Stakeholder Management
- Lead, coach, and develop staff responsible for product development, innovation, and business analysis.
- Establish work plans, performance targets, and effective collaboration practices.
- Manage assigned resources and budgets and monitor delivery against departmental objectives.
- Build effective relationships with internal stakeholders, vendors, and strategic partners.
- Present product proposals, performance reports, risks, and investment recommendations to management.