Our Company Abbahawa Trading PLC needs to invite applicants whom fulfill the requirements for under listed position
Job Position:- Corporate Sales and Marketing Directorate Director
Report to:- Managing Director
Salary : - Negotiable
Duty Station :- Addis Ababa-Lebu
Job Purpose:- To ensure that Corporate Sales and Marketing Director across different channels of the company are in line with the overall Sales and Marketing strategy of Abbhawa Trading PLC. Working under the close direction of the Managing Director and in execution of marketing plan .Corporate Sales and Marketing Director will differentiate the company’s product range from competitor offers in the market through the execution of customer satisfaction initiatives to optimize execution of standards in all the channels and outlets. This role will liaise between the UPC Team , the marketing department and Addis Ababa sales teams to ensure achievement of sales targets. Responsible for leading development and implementation of a scalable New Route To Market and Sales Force Effectiveness strategy which meets the service level expectations of distributors at an optimized cost. Building a strategic rout to market roadmap with the Distributors .Making sustainable, high growth and profitable business.
Key Focus Areas:-
- Develop Sales and Marketing Strategies that foster the business performance and ensures competitive Market advantage
- Strong Analytical skill in understanding the market move and gain upper hand in the product and service sales Competition
- Monitor Sales Manager to analyze and determine the most important accounts
- Ensure sales capability via comprehensive training agenda, best practice tools transfer, and system development & sustain business and fuel Return growth.
- planning, development and communication of sales strategies (Route to Market and Channel Strategies) through sales organization.
- Provide effective leadership in the translation and execution strategies into impactful programs that will aid the achievement of defined business objectives across all product categories in all areas and routs.
- Ensure market brand development within all channels in all Place across a variety of strategies including product launches, public relations and communications efforts, setting up displays and implementing customer loyalty programs.
- Support Marketing Team to develop initiatives, and thereafter, coordinate the execution and oversee the implementation of all programs designed to increase visibility and ultimate off-take of the company’s product range in the assigned commercial Areas by the sales force.
- Lead to control and monitor trade investments and Point of Purchase infrastructure utilization and coordinate the execution of initiatives by the entire sales team in all trade channels.
- Develop the company’s trade promotional plan and communicate key details of such plans (product, price, pack and events) to key Customers and channels and the all-trade channels.
- Coordinate, execute and evaluate sales performance to achieve maximum returns.
- Ensure alignment between the sales team and the Marketing organization and initiatives, including budget management
- Generate ideas to monitor and improve processes to link all sales & Marketing Work closely with external partners to provide category and shopper insights to drive performance.
- Liaise with the Consumer Marketing Intelligence to improve processes that link corporate brand building activities and product development activities with Sales activities and forecasting.
- Collect, and supply the necessary information to Top management understand sales performance by territory and cluster areas.
- Plan, organize, and implement the various sales initiatives
- Monitor customer trends and recommend sales initiatives to take advantage of emerging and existing customer motivations.
- Managing change processes to continuously improve the performance, processes and systems of Both sales and Marketing departments.
People Capability & Performance Management
- Ensures to work with Management and Staff to set clear expectations and work with employees to nurture growth and foster a positive work environment.
- Ensure Coaching, counselling, Performance Improvement Plans of sales and marketing Team.in order to hire ideal employees who want to advance and grow with the Company in the proper timelines
- Partner with Management Team to create business solutions and innovation related to conducting policy & system development
- Execute organizational performance assessment & Review organizational capability & defining a roadmap
- Support on commercial assertiveness employees to embed commitment and push the Sales to grow in the market.
Leadership Competencies
- Develops and executes Attainable sales and marketing strategies aligned with Company expectations
- Agility in Understanding and translating customer insights into commercial opportunities.
- Builds and maintains strong, long-term relationships with key customers and strategic partners.
- Connect with Business Dynamics, think big to shape the future.