The Digital and Content Lead will own the creative and digital side of our marketing. This is a hands-on leadership role that combines graphic design, content creation, video production and editing, website management, and digital marketing management. The Lead will set the creative direction for Daye Bensa Business and its various business units and produce high-quality content, and manage and mentor a small team to deliver it consistently.
Key Responsibilities
Creative Direction and Content
- Develop and lead the content strategy and monthly content calendar for all brands and channels.
- Create and oversee graphic design work: social media posts, brand identity materials, packaging visuals, menus, posters, billboards, brochures, and other print and digital assets.
- Ensure strong, consistent brand identity, tone, and visual style across all platforms.
- Write or supervise engaging copy, captions, and storytelling for the brands.
Video and Photography
- Plan, shoot, and edit videos such as brand stories, product and process videos, promos, reels, and short-form content.
- Operate cameras and basic lighting and audio equipment, and handle post-production, including color correction and motion graphics.
- Manage photography for products, cafes, restaurants, and events.
Digital Marketing Management
- Plan and manage digital campaigns on social media (Facebook, Instagram, TikTok, YouTube, Telegram, LinkedIn), search, email, and SMS.
- Manage paid advertising, budgets, and audience targeting to get the best return.
- Manage digital marketing tools (Google Analytics, Meta Business Suite, Hootsuite, Mailchimp, etc.) to track performance and optimize campaigns.
- Integrate AI tools for marketing (e.g., Chat GPT, Mid-journey, Jasper) to enhance content creation and efficiency.
Website Design and Management
- Design, update, and manage company websites and landing pages, including any e-commerce functions.
- Handle basic SEO, site speed, content updates, and security with hosting and domain providers.
Integrated and Traditional Marketing
- Support and align traditional marketing (print, outdoor, radio, TV, events, in-store branding) with digital campaigns.
- Coordinate with sales, operations, and outlet teams on promotions, launches, and events.
Team Leadership
- Lead, mentor, and assign work to designers, videographers, content creators, and the Marketing Coordinators.
- Set creative standards, review work for quality, and make sure deadlines and budgets are met.
- Manage freelancers, agencies, and outside vendors.