HEINEKEN ETHIOPIA
Position Title: Senior Brand Trade Marketing Manager
Locations: Head Office
Application Closing Date: August 21, 2026
Job Purpose
The Senior Trade Marketing Brand Manager is on charge of guiding a panel of Brands (directly and indirectly via his team) to generate the maximum in terms of Rev/Vol and Brand Power. The Person must generate innovative insights of shoppers/consumers by channel level that drive the brand & channel strategies plans, in order to create and maintain competitive advantage. Responsibility to keep the connection between Mktg and Sales team, starting from defining strategies with marketing team up to translating them in commercial plan. Create and deploy permanent and temporary visibility to enhance the brand presence in the market and win vs competition. The Senior Trade Marketing Brand Manager is responsible for a large budget in order to define all the key elements to win in the market