Job Purpose
We are looking for a Trade Marketing Executive to drive consumer trial, brand engagement, trade visibility and customer conversion through sampling, activations, events, bazaars and strategic key-account partnerships.
Key Responsibilities
- Plan and execute product sampling, consumer trials and brand activation programs.
- Organize and participate in events, bazaars, exhibitions, shows and trade activations.
- Represent the company and brand professionally at public events and consumer engagements.
- Develop attractive and impactful brand visibility and event presence.
- Work closely with Key Accounts to develop partnerships, collaborations and joint activations.
- Collaborate with the Sales team to drive sales growth, customer conversion and outlet activation.
- Capture and properly record consumer feedback following product testing and trials.
- Monitor and report sampling results, consumer reach, trials and conversions.
- Coordinate with relevant local administrations and authorities to obtain required event approvals, permits and clearances.
- Ensure all required event documentation, approvals, quotations, agreements and post-event reports are properly completed and filed.
- Ensure activities comply with company procedures, approved budgets and local requirements.
- Monitor competitor activities and identify opportunities to strengthen brand presence.