Position Overview / Scope of Role:
The Sales Representative is responsible for driving sales of Great Abyssinia PLC products through direct, vehicle-based sales activities within assigned territories. The position will travel with a company sales vehicle to visit customers, identify sales opportunities, promote products, receive and process customer orders, and ensure effective product distribution and customer service.
The role requires a highly energetic, customer-focused, and commercially minded professional with excellent communication and interpersonal skills. Practical experience operating a cash register/POS machine is mandatory, as the position involves direct customer transactions and sales collection.
Top Roles and Responsibilities:
Direct Vehicle-Based Sales
- Conduct daily sales activities using the assigned sales vehicle within designated territories.
- Visit customers, retailers, shops, institutions, and other potential buyers.
- Present and promote company products and convert opportunities into sales.
- Ensure effective product availability and visibility within assigned markets.
- Achieve assigned daily, weekly, and monthly sales targets.
Customer Acquisition & Relationship Management
- Identify and develop new customers and sales opportunities.
- Build and maintain strong relationships with existing customers.
- Understand customer needs and recommend appropriate products.
- Handle customer inquiries and complaints professionally and promptly.
- Collect customer feedback and communicate market information to management.
Cash Register / POS Operation
- Operate the Company's cash register/POS machine accurately and responsibly.
- Process cash and other authorized customer payments and issue appropriate receipts.
- Maintain accurate transaction records and reconcile sales collections as required.
- Follow all Company procedures related to cash handling, sales transactions, and daily settlement.
- Immediately report cash or transaction discrepancies to the responsible supervisor.
Sales and Product Promotion
- Promote Great Abyssinia products and communicate product benefits effectively.
- Support promotional campaigns and market activation activities.
- Monitor competitor products, prices, promotions, and market activities.
- Identify opportunities to improve product penetration and sales volume.
Order, Delivery & Stock Coordination
- Receive customer orders and coordinate timely product delivery or handover.
- Monitor vehicle stock and ensure products are properly accounted for.
- Coordinate with Warehouse and Logistics regarding product replenishment.
- Minimize product shortages, damages, returns, and sales losses.
Sales Reporting & Accountability
- Prepare daily sales and transaction reports.
- Maintain accurate records of customers, sales, collections, returns, and market visits.
- Report market challenges, customer issues, competitor activities, and sales opportunities.
- Ensure all sales and cash transactions are properly documented and accounted for.
Territory Development
- Identify new sales routes, customer segments, and high-potential areas.
- Improve customer coverage and sales productivity within the assigned territory.
- Recommend opportunities for expanding market presence and revenue.
Performs other related duties as directed.