Consultancy Service for Recruiting a Video Production (Bid Number: 042/26/SNV)

Scope of Work

3.1 Concept and Creative Development

• Review BRIDGE+ consumer study findings on the habitual, cultural, and trust-related drivers of raw milk preference, and translate these insights into creative direction.
• Propose artistic creative concepts and narrative approaches (e.g. story-led, testimonial, or drama-style formats) designed specifically to shift habit and cultural norms not simply to inform.
• Develop scripts, storyboards, and treatments for review and approval prior to production.

3.2 Video Production

• Produce high-quality, artistic/cinematic video content (e.g. short-film, documentary-style, or drama-style narratives) suitable for mainstream broadcast.
• Produce adapted cuts optimized for social media formats and durations (e.g. short reels, stories, and clips).
• Deliver versions dubbed or subtitled in Amharic and selected regional languages.