JOB SUMMARY
Africa Ventures Trading PLC is engaged in the distribution and wholesale of soap, cooking oil, and other fast-moving consumer goods (FMCG).
The company is looking for a responsible, proactive, and results-oriented Salesman who will be responsible for developing and maintaining customer relationships, visiting assigned sales routes, collecting customer orders, promoting company products, increasing sales volume, following up on deliveries and payments, and achieving assigned sales targets.
The Salesman is expected to spend significant time in the field visiting customers and sales outlets, identifying new business opportunities, monitoring product availability and market conditions, and providing timely market information to the Sales Supervisor.
KEY RESPONSIBILITIES
1. Customer Development & Outlet Coverage
- Visit assigned sales territories and regularly cover retailers, wholesalers, shops, supermarkets, institutions, and other potential customers.
- Identify and register new customers and sales outlets within the assigned territory.
- Develop and maintain strong business relationships with existing customers.
- Ensure regular coverage of assigned customers and outlets according to the company’s sales plan.
- Identify inactive customers and follow up to reactivate their purchases.
- Expand the customer base and increase the company’s market coverage.
2. Order Collection & Sales
- Promote and sell the company’s soap, cooking oil, and other FMCG products.
- Visit customers regularly and collect sales orders based on their requirements.
- Accurately record customer orders and submit them to the responsible department for processing.
- Identify opportunities to increase order quantities and product range per customer.
- Achieve assigned daily, weekly, and monthly sales targets.
- Maximize sales within the assigned territory and customer base.
3. Product Distribution & Availability Follow-up
- Monitor the availability of company products at customer outlets.
- Identify products that are out of stock or moving slowly and report the information to the Sales Supervisor.
- Follow up with the responsible departments regarding customer orders and deliveries.
- Ensure that customers receive the correct products and quantities ordered.
- Report any delivery delays, shortages, damaged products, or customer complaints immediately.
- Support effective product distribution and market coverage within the assigned territory.
4. Market & Competitor Follow-up
- Regularly monitor market conditions within the assigned territory.
- Collect information on competitor products, prices, promotions, availability, and market activities.
- Monitor changes in customer demand and purchasing behavior.
- Identify new market opportunities and potential high-volume customers.
- Provide accurate and timely market information to the Sales Supervisor.
- Report significant changes in market prices or competitor activities that may affect sales.
5. Customer Payment & Collection Follow-up
- Follow up with customers regarding outstanding payments in accordance with company procedures.
- Maintain regular communication with customers regarding their payment status.
- Coordinate with the Finance Department and Sales Supervisor regarding outstanding customer balances.
- Report overdue payments and collection challenges immediately.
- Support the company’s efforts to maintain timely sales collection and healthy customer accounts.
6. Customer Relationship & Service
- Maintain professional and respectful relationships with customers.
- Respond promptly to customer inquiries and requests.
- Receive and communicate customer complaints to the responsible department.
- Follow up on complaints until appropriate action is taken.
- Maintain good customer service to encourage repeat purchases and long-term business relationships.
7. Sales Route & Territory Management
- Follow the assigned daily sales route and customer visit plan.
- Ensure effective coverage of the assigned territory.
- Prioritize high-potential customers and outlets based on sales opportunities.
- Maintain an updated customer and outlet list.
- Avoid unnecessary gaps in customer coverage and ensure regular follow-up of assigned accounts.
- Report any challenges affecting route coverage or sales performance.
8. Sales Reporting
- Prepare and submit daily sales activity reports.
- Report on:
- Daily and weekly sales
- Orders collected
- Customer visits
- New customers developed
- Active and inactive customers
- Customer payment follow-up
- Product availability
- Competitor prices and activities
- Customer complaints
- Market opportunities
- Challenges affecting sales
- Immediately report any issue that may negatively affect sales, distribution, customer relationships, or collection.