Job Summary
The Marketing Coordinator will be responsible for developing, executing, and managing marketing strategies to enhance brand visibility and drive sales. You will act as the bridge between our brands and our target audience, utilizing a mix of digital platforms and traditional marketing methods. The ideal candidate must be able to work autonomously, manage multiple projects simultaneously, and have a strong understanding of the coffee and hospitality sectors.
Key Responsibilities
- Coordinate and manage day-to-day marketing activities for Daye Bensa Business and its various business units.
- Develop and implement marketing plans and campaigns that support brand and sales goals.
- Manage digital marketing: social media (Facebook, Instagram, TikTok, Telegram, etc.), email and SMS campaigns, online advertising, and content calendars.
- Carry out traditional marketing: print materials, billboards, radio and TV promotions, in-store branding, sponsorships, and events.
- Coordinate with designers, photographers, printers, media houses, and other vendors to deliver materials on time and within budget.
- Plan and organize promotions, product launches, tastings, and community or trade events.
- Ensure brand consistency across all channels, outlets, and marketing materials.
- Conduct market and competitor research to identify customer needs, trends, and opportunities.
- Track and analyze campaign performance, and prepare regular reports with clear recommendations.
- Manage the marketing activity budget and track expenses.
- Work closely with the Export, sales, operations, and cafe/outlet teams to align marketing efforts.
- Maintain customer engagement and respond to feedback on social media and other channels.