Job Purpose
The Marketing Manager is responsible for planning, developing, and implementing marketing strategies to promote the organization's services, strengthen its brand, increase market visibility, attract clients, and support business growth.
Key Responsibilities
- Develop and implement marketing strategies and plans aligned with organizational objectives.
- Build and maintain a strong brand image and ensure consistent brand communication.
- Manage the organization's digital marketing, social media platforms, and online presence.
- Oversee marketing content, promotional materials, and advertising campaigns.
- Promote the organization's services, programs, events, and podcasts.
- Identify market opportunities, potential clients, and new business opportunities.
- Support lead generation, client engagement, and business development activities.
- Coordinate marketing campaigns, public relations, partnerships, and promotional events.
- Represent Bilcor as a company host and presenter at different events, and media activities.
- Host and facilitate company programs, discussions, and other promotional activities.
- Work with internal teams to ensure effective communication and promotion of organizational activities.
- Manage marketing budgets, monitor campaign performance, and prepare regular reports.
- Monitor market trends, customer needs, and competitors to identify opportunities for improvement.
- Lead and coordinate marketing team members and external service providers when required.