Research & Insights Specialist

Market & industry research

• Size and segment markets for Pitron's products (TAM/SAM/SOM), including banks, MFIs, SACCOs, SMEs, retail, and hospitality. • Track Ethiopia's financial services and technology landscape, including NBE directives, digital payments, fintech licensing, and the entry of new players. Translate these changes into implications for Pitron. • Build and maintain competitor profiles covering product features, pricing, positioning, clients, and go-to-market moves for each business unit.

Customer & user research

• Design and run quantitative studies, including surveys, questionnaire design, sampling plans, and data cleaning. • Conduct qualitative research, including in-depth interviews with B2B decision-makers (CIOs, operations heads, finance managers), focus groups, and field visits. • Use your own professional network to secure interviews and survey participation from banks, MFIs, SACCOs, SMEs, and other target organisations. • Run customer satisfaction, NPS, churn, and win/loss studies with existing clients. • Develop buyer personas and customer journey maps for B2B and B2C products

Insight & reporting

• Turn findings into clear, actionable reports, dashboards, and presentations for management. • Support product launches, pricing decisions, and campaigns with evidence. Page 1 Pitron Technology Solutions PLC | Research & Insights Specialist • Measure brand awareness, perception, and campaign effectiveness through pre/post studies and brand health tracking. • Maintain a central research repository so insights are reusable across teams.

Collaboration

• Work with business unit heads, sales, and product teams to define research questions before projects start. • Brief and manage external research agencies or field enumerators when needed