Key Purpose Statement
To drive sustainable sales growth and market share within the assigned geographic area or channel by leading a high-performing, customer-centric sales team, ensuring flawless execution in trade, maximizing market opportunities and resources, building strong customer partnerships, and developing team capability through hands-on coaching, motivation, and performance management.
Key Outputs and Accountabilities
Leading Sales and Market share growth in a particular geographic area or channel
- Set sales targets for the team and ensure they are achieved.
- Monitor the sales team's performance, motivating members to meet or exceed sales targets.
- Master of execution & opportunity - identifies opportunities - store by store
- Great customer relationships - makes things happen for the customer
- Ensures a perfect execution to standards with rigor for execution in every outlet according to picture of success
- Spends most of time in trade. A “do-er with strong element of thinking to identify opportunities in their area
- Utilizes digital tools of trade to achieve job outputs on-the-go (so not office bound)
- Maximizes allocation of resources in area (e.g. POS, Coolers).
- Identifies competitor activities and develops and implements response tactics
- Promotions - ensures local and national promotions are implemented effectively
Lead a vibrant, energized Sales Team - Hands on Coach and motivator and capability development
- Master coach to drive brilliant execution against standards
- Builds every individual in the team to be able to achieve sales and growth targets; perfect execution and excellent customer relationships
- Manage, train, and provide overall guidance to the sales team within your assigned territory
- Identifying business growth opportunities - (master of execution and brings a different perspective to identify opportunities sales staff may have missed
- Supports the front-line staff in building strong relationships with each customer
- Motivates and inspires subordinates to achieve results
- Hands-on coach in the trade building capability and helping identify opportunities
- Builds a vibrant, energized team through dynamic 'rallying' leadership style (daily team meetings)
- Manages and measures sales targets daily and takes corrective action with team
- Master of execution & opportunity - identifies opportunities - store by store and ensures that the sales reps are coached to become masters of execution
- Solving problems and removing obstacles for sales team - moves heaven and earth for them to make things happen
Build a customer centric culture
- Great customer relationships - makes things happen for the customer and empowers sales reps to make decisions that build customer's business and strong service levels
- Collect customer feedback and provide updates to senior management and take actions
- Travel to potential and existing customers within your sales area, with your sales team, presenting company offerings and building brand awareness.
- Develops sales team to builds strong relationships with each customer based on ability to understand and support & group their business and Ambassador of our company and brands
- Support the expediting and resolution of customer problems and complaints where sales reps require approval or permission.
- Develops the skills of the sales team to maintain positive business relationships to ensure future sales.