Digital Marketing Officer – Health Professional

Job Summary

The Marketing Coordinator will be responsible for developing, executing, and managing marketing strategies to enhance brand visibility and drive sales. You will act as the bridge between our brands and our target audience, utilizing a mix of digital platforms and traditional marketing methods. The ideal candidate must be able to work autonomously, manage multiple projects simultaneously, and have a strong understanding of the coffee and hospitality sectors.

Key Responsibilities

• Coordinate and manage day-to-day marketing activities for Daye Bensa Business and its various business units.
• Develop and implement marketing plans and campaigns that support brand and sales goals.
• Manage digital marketing: social media (Facebook, Instagram, TikTok, Telegram, etc.), email and SMS campaigns, online advertising, and content calendars.
• Carry out traditional marketing: print materials, billboards, radio and TV promotions, in-store branding, sponsorships, and events.
• Coordinate with designers, photographers, printers, media houses, and other vendors to deliver materials on time and within budget.
• Plan and organize promotions, product launches, tastings, and community or trade events.
• Ensure brand consistency across all channels, outlets, and marketing materials.
• Conduct market and competitor research to identify customer needs, trends, and opportunities.
• Track and analyze campaign performance, and prepare regular reports with clear recommendations.
• Manage the marketing activity budget and track expenses.
• Work closely with the Export, sales, operations, and cafe/outlet teams to align marketing efforts.
• Maintain customer engagement and respond to feedback on social media and other channels.

The Creative And Digital Marketing Supervisor will own the creative and digital side of our marketing. This is a hands-on leadership role that combines graphic design, content creation, video production and editing, website management, and digital marketing management. The Lead will set the creative direction for Daye Bensa Business and its various business units and produce high-quality content, and manage and mentor a small team to deliver it consistently.

Key Responsibilities

Creative Direction and Content

• Develop and lead the content strategy and monthly content calendar for all brands and channels.
• Create and oversee graphic design work: social media posts, brand identity materials, packaging visuals, menus, posters, billboards, brochures, and other print and digital assets.
• Ensure strong, consistent brand identity, tone, and visual style across all platforms.
• Write or supervise engaging copy, captions, and storytelling for the brands.

Video and Photography

• Plan, shoot, and edit videos such as brand stories, product and process videos, promos, reels, and short-form content.
• Operate cameras and basic lighting and audio equipment, and handle post-production, including color correction and motion graphics.
• Manage photography for products, cafes, restaurants, and events.

Digital Marketing Management

• Plan and manage digital campaigns on social media (Facebook, Instagram, TikTok, YouTube, Telegram, LinkedIn), search, email, and SMS.
• Manage paid advertising, budgets, and audience targeting to get the best return.
• Manage digital marketing tools (Google Analytics, Meta Business Suite, Hootsuite, Mailchimp, etc.) to track performance and optimize campaigns.
• Integrate AI tools for marketing (e.g., Chat GPT, Mid-journey, Jasper) to enhance content creation and efficiency.

Website Design and Management

• Design, update, and manage company websites and landing pages, including any e-commerce functions.
• Handle basic SEO, site speed, content updates, and security with hosting and domain providers.

Integrated and Traditional Marketing

• Support and align traditional marketing (print, outdoor, radio, TV, events, in-store branding) with digital campaigns.
• Coordinate with sales, operations, and outlet teams on promotions, launches, and events.

Team Leadership

• Lead, mentor, and assign work to designers, videographers, content creators, and the Marketing Coordinators.
• Set creative standards, review work for quality, and make sure deadlines and budgets are met.
• Manage freelancers, agencies, and outside vendors.

Job Position: Marketing and Event Manager

Requ no: 1

Work Place:

• Ayat