Sales Representative

About Adiu Communication Service PLC
Adiu Communication Service PLC is a proudly Ethiopian company building the nation's digital future across three integrated business wings: Telecom Implementation Services, Enterprise ICT Services, and Solar & Green Technology. We partner with some of Ethiopia's most prominent public and private institutions, delivering large-scale, technically complex projects — from national telecom rollouts to data center deployments and solar-hybrid power systems. At Adiu, you'll work alongside globally recognized technology partners including Huawei, Cisco, Fortinet, and Dell/HPE, gaining exposure to cutting-edge solutions that shape how businesses, communities, and institutions connect and grow. We invest deeply in our people through structured learning paths, mentorship, vendor-backed certifications, and clear career progression frameworks. Our culture is collaborative, inclusive, and grounded in the ADIU Way — ethical integrity, extreme ownership, professional excellence, and a genuine commitment to client and community impact. Guided by our purpose to enrich lives by powering and connecting the systems that move Africa forward, we offer not just a job, but a meaningful career with real, visible impact. Join

Adiu and grow your career while contributing to a company that is purposefully Ethiopian and ambitiously transformative.

Job Position: Sales Representative

Job Summary: 

Responsible for identifying, developing, and managing business opportunities within the Banking, Financial Services, and Insurance (BFSI) sector. The role focuses on building strong customer relationships, understanding client requirements, preparing competitive bids and proposals, coordinating with technical teams, and driving revenue growth through ICT and digital infrastructure solutions.

Key Duties and Responsibilities

• Identify and develop new business opportunities within banks, insurance companies, microfinance institutions, and other financial organizations.
• Build and maintain strong relationships with key decision-makers and stakeholders.
• Develop and execute account plans and sales strategies for assigned customers.
• Identify customer business needs and propose appropriate ICT solutions.
• Conduct customer meetings, presentations, product demonstrations, and solution workshops.
• Prepare quotations, commercial offers, and proposals.
• Negotiate commercial terms and support contract finalization.
• Manage the sales pipeline and maintain accurate CRM records.
• Achieve assigned sales targets and KPIs.
• Monitor market trends, competitor activities, and emerging technologies.
• Monitor procurement portals and customer procurement plans to identify upcoming opportunities.
• Review and analyze EOIs, RFIs, RFQs, and RFPs to determine bid feasibility and competitiveness.
• Coordinate with Pre-Sales, Solution Architects, Engineering, Procurement, Finance, and Legal teams during proposal preparation.
• Collect and compile required bid documents and ensure timely submission of bids and proposals.
• Participate in bid clarification meetings, customer presentations, and follow up submitted proposals until contract award.
• Work closely with vendor and distributor partners, coordinate project handover after contract award, and prepare periodic sales reports.